Marketing to Kids and
Families
The
U.S. Restaurant Experience
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Download Brochure
Or click here to
order online.
Families with children
account for up to 40% of food expenditure away from home.
Families
with children spend 29% more annually out of home than two person households.
Nearly 80%
of kids age 8-15 visit a restaurant at least once a month.
Families
with Kids are one of the easiest segments to identify for the restaurant
operator. They are also one of the most difficult segments to satisfy
profitably. Getting it wrong can mean you lose not only the family as customers
but quite possibly other guests who
have visited your restaurant.
Marketing to Kids and Families: The U.S.
Restaurant Experience
Provides an in - depth look at some of the key players in the US foodservice
market and how they satisfy this dynamic sector.
The report
shows how restaurants can adapt their business
and menu to satisfy the different stages of child development.
It also
provides clear direction on key activities and practices (which can be
implemented inexpensively) that will
drive profitable growth for your restaurant.
CONTENTS
-
Executive
Summary
-
Kids’
development model
-
Kids’
Growth stages relative to Restaurant Experience
-
Kids’
Needs
-
Parents’
Needs - A Hassle Free experience
-
Overview
of Market
-
Importance
of Family and Kids to the restaurant operator
-
Key
Requirements for success
-
Food
as Fuel
-
Food
as entertainment
The QSR
Experience What the
major chains are doing to encourage families to their restaurants.
Promotional
Strategies from McDonald’s, Burger King, Wendy’s, Subway and other high
profile brands.
The
Casual Dining Experience Why
their strategies differ from fast food chains.
Volume
Generating Promotions
These
strategies and tactics will get families into your restaurant and get them to
return!
Restaurant
/ Kids’ websites
Menus
The obesity
debate and impact on menus
Review and
analysis of top 200 US chains Kids’ Menu
New Menu
Items
New Menu
items on Kids’ Menu Jan-June 2003
30 Rules to
Follow to grow your business
Order
your copy today!
Marketing to Kids and Families: The U.S. Restaurant Experience
The
document
is available in convenient compact disc (cd) format.
Order Your Copy Today!
Download
brochure here
or click here to
order on-line
"At just £550.00
(US$875.00) , it's a VERY wise investment in your business!"
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